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History Repeats

Twenty-five years ago, we launched a campaign that got people shook. This campaign with models and their own unique features was very unconventional for that time. We still believe that everyone should be seen, despite the physical appearance, race, origin, or sexuality, and therefore we have translated that campaign into the present.

Production: Laika Agency
Photography: Ali Mousavi Creative Direction: Lisa Wals
Models: Elke LalE, Rosalie van Druenen, Nikkie Joanne Roordink

Boots: Prada – T-Shirt: SHOEBALOO

Coat: STREIM – Boots: Alexandre Vauthier


The merchandise reflects where we started with an eye towards the future. The unisex merchandise is available in various sizes and colors at

See all available merch


Hat: Dolce&Gabbana – Boots: Dolce&Gabbana – T-Shirt: SHOEBALOO

Images from 1996

The campaign covered Amsterdam in 1996 with then unconventional images in collaboration with Kessels & Kramer.

T-Shirt: SHOEBALOO – Bag: Burberry – Boots: Prada

Hat: Dolce&Gabbana – Boots: Dolce&Gabbana – T-Shirt: SHOEBALOO